Project
We embraced the holiday spirit together with NS and unveiled a jolly virtual advent calendar: NS Wintercity. If you're an NS subscriber, embark on a magical journey through NS Wintercity in December and unwrap delightful surprises every day.
Solution
We created an engaging daily web experience that celebrated NS's most loyal travelers by revealing a fresh character, mood, or relatable scene each day—ensuring everyone found their moment of connection throughout the campaign. Throughout the month of December, there were new things to discover every day—from games to stories from travelers. Engagement soared, thanks to our daily streak feature!
Relateable succes
So many unique characters—there was someone for everyone to connect with. Maybe not on day one, but at some point during the campaign, for sure.
