Project
This project combined UX and UI design with advanced AI to support McDonald’s “Fan Favorites” campaign. Using custom large language models, thousands of personalized menus were generated based on real customer data. AI-generated visuals brought the McDonald’s world to life in a fun and engaging way, making each fan feel uniquely represented.
Solution
Thousands of images created by A.I.—every iconic McDonald's product, reimagined in picture-perfect form across a variety of styles. Your menu on a poster, surrounded by palm trees on a sunny beach? No problemo.
100.000+ Menu's created
Working on a new project that uses advanced AI tools while also pushing the limits of existing technology in a corporate setting has turned out to be quite a fun 'challenge'.